Homebase, a beloved name in DIY and home improvement, is getting a second lease on life, thanks to its new owner, CDS. This exciting transformation sees Homebase continuing as an online brand and a prominent feature within up to 70 stores reopened under the Range Superstores name. It’s a bold move that aims to blend the best of Homebase’s legacy with the diverse offerings and value synonymous with the Range.
CDS, headquartered in Plymouth and founded in 1989 by Chris Dawson, is already a powerhouse in the UK and Ireland’s retail scene. With over 220 stores under the Range and Wilko banners, the addition of Homebase is a strategic expansion. By incorporating Homebase’s strengths, CDS hopes to capture an even broader audience of home improvement enthusiasts.
A Seamless Transition for Homebase Fans
For loyal Homebase customers, the good news is that the brand isn’t vanishing—it’s evolving. Starting January 2024, the first three revamped outlets will open in Pollokshaws (Glasgow), Christchurch (Bournemouth), and Kings Heath (Birmingham). From February, CDS plans to roll out 10 more stores each month, quickly transforming the retail landscape.
Each of these newly branded Range Superstores will include a dedicated Homebase-branded garden centre. Some stores will also feature kitchen departments under the Homebase banner, ensuring that key elements of the original brand remain intact. This careful integration is a testament to CDS’s commitment to preserving Homebase’s heritage while expanding its offerings.
Investing in the Future
CDS isn’t just refreshing physical stores; it’s also revamping Homebase’s online presence. The Homebase website, currently under the management of administrators, will be handed over to CDS by early 2025. Alongside this, CDS is investing in a new and improved website to relaunch nationwide next year. This dual approach ensures that Homebase fans can continue shopping for their favorite products both in-store and online.
During this transition, the remaining 49 Homebase stores not acquired by CDS will trade under the Homebase name until they find new owners. This thoughtful approach minimizes disruption for customers and ensures that Homebase’s presence remains strong throughout the UK.
Leveraging Wilko’s Success
CDS’s experience with Wilko provides a blueprint for the successful integration of Homebase. After acquiring the Wilko brand in September 2023, CDS has already reopened seven stores and plans to expand further in 2024. By experimenting with shopping centre and high street locations, CDS is adapting to changing consumer preferences and market dynamics.
The lessons learned from Wilko’s revival are now being applied to Homebase, enabling CDS to introduce innovative store formats while maintaining the core values of affordability and quality. This strategic alignment positions CDS for long-term success in the competitive home improvement and general merchandise sectors.
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Financially Sound and Ready for Growth
CDS’s substantial investments in infrastructure and its relatively low external debt levels highlight its financial stability. This strong foundation allows the group to pursue ambitious expansion plans, including identifying hundreds of potential locations for new stores. By strategically entering communities that would benefit most from its offerings, CDS is solidifying its role as a leading player in the home, leisure, and garden markets.
Rumors of CDS’s potential stock market launch further underscore its growth trajectory. While these plans remain speculative, they signal the group’s confidence in its ability to deliver value to investors and customers alike.
What This Means for You
If you’ve missed shopping at Homebase, this transformation brings exciting opportunities to rediscover the brand. With its integration into Range Superstores, you can expect a wider variety of products alongside the familiar Homebase staples. The addition of dedicated garden centres and kitchen departments ensures that Homebase’s core strengths remain accessible.
Moreover, the revamped online presence means you can shop for Homebase products from the comfort of your home. Whether you’re planning a garden makeover or upgrading your kitchen, Homebase’s legacy lives on to meet your needs.
The revitalization of Homebase under the Range name marks a significant chapter in UK retail. By blending tradition with innovation, CDS is not only preserving a cherished brand but also setting a new standard for customer-focused retail experiences.
As the first stores open their doors in early 2024, it’s clear that this partnership is about more than just business—it’s about creating value for communities and customers. So, whether you’re a DIY enthusiast, a gardening guru, or just someone looking for quality home products, Homebase’s transformation offers plenty to look forward to.
With its commitment to heritage, innovation, and customer satisfaction, CDS is proving that Homebase is here to stay—both in-store and online. Stay tuned as this exciting journey unfolds and get ready to explore the best of Homebase within the newly branded Range Superstores.
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